ÂN-DEW® 10% Azelaic Acid + PHA Serum

The Multitasking Serum for Brighter, Clearer, More Balanced Skin

If I could choose one ingredient that works beautifully for acne, redness, pigmentation, and sensitive skin, azelaic acid would be at the top of my list.

ÂN-DEW® 10% Azelaic Acid + PHA Serum is an award-winning brightening treatment designed to improve skin tone, refine texture, gently exfoliate, and calm the appearance of redness—all while supporting a healthy skin barrier.

Unlike harsher exfoliating treatments, this serum works gradually to reveal smoother, brighter, healthier-looking skin without overwhelming your complexion.

One of my favorite things about this serum is that it's a wonderful option for clients who are pregnant or breastfeeding and looking for an effective alternative to ingredients like retinoids. As always, I recommend discussing any skincare routine with your healthcare provider during pregnancy or nursing.

Why I Recommend It

Azelaic acid is one of the most versatile ingredients in skincare.

It helps improve the appearance of:

• Acne and breakouts

• Redness

• Rosacea-prone skin

• Melasma and pigmentation

• Post-inflammatory discoloration

• Uneven texture

• Dull skin

It's also one of the few powerhouse ingredients that can be used morning and evening, layers beautifully with retinoids, and is generally considered appropriate during pregnancy and breastfeeding when approved by your healthcare provider.

Ideal For

• Acne-prone skin

• Sensitive skin

• Rosacea-prone skin

• Pigmentation concerns

• Melasma

• Post-acne marks

• Redness

• Uneven texture

• Healthy-aging routines

• Pregnancy and breastfeeding routines (with healthcare provider approval)

Katarina's Honest Take

Azelaic acid is one of my all-time favorite skincare ingredients because it does so many things so well.

If you're pregnant, breastfeeding, have sensitive skin, or simply can't tolerate stronger active ingredients, this is one of the first products I recommend. It gives you the opportunity to continue working on breakouts, redness, and pigmentation while supporting a healthy skin barrier.

It's one of those ingredients that consistently earns a place in my recommendations because it delivers beautiful, steady results without overwhelming the skin.

Katarina's Pro Tip

This is one of my favorite products to pair with a retinoid.

Use it in the morning and evening, and if you're using a retinoid at night, apply ÂN-DEW first, then follow with your retinoid once it has absorbed.

If you're pregnant or nursing and not using a retinoid, this serum becomes an incredible multitasking treatment to help maintain brighter, clearer, healthier-looking skin.

Gentle doesn't mean less effective. Sometimes the ingredients that transform your skin are the ones your skin can comfortably use every single day.